{"id":12514,"date":"2023-02-24T20:37:47","date_gmt":"2023-02-24T20:37:47","guid":{"rendered":"https:\/\/cleverclick360.com\/?p=12514"},"modified":"2023-02-24T22:34:23","modified_gmt":"2023-02-24T22:34:23","slug":"que-es-el-content-marketing","status":"publish","type":"post","link":"https:\/\/www.cleverclick360.com\/en\/que-es-el-content-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es el Content Marketing?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12514\" class=\"elementor elementor-12514\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1319a35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1319a35\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4158108\" data-id=\"4158108\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff8c436 elementor-widget elementor-widget-image\" data-id=\"ff8c436\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.cleverclick360.com\/wp-content\/uploads\/2023\/02\/blog-1-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-12530\" alt=\"\" srcset=\"https:\/\/www.cleverclick360.com\/wp-content\/uploads\/2023\/02\/blog-1-1-1024x576.jpg 1024w, https:\/\/www.cleverclick360.com\/wp-content\/uploads\/2023\/02\/blog-1-1-300x169.jpg 300w, https:\/\/www.cleverclick360.com\/wp-content\/uploads\/2023\/02\/blog-1-1-768x432.jpg 768w, https:\/\/www.cleverclick360.com\/wp-content\/uploads\/2023\/02\/blog-1-1-18x10.jpg 18w, https:\/\/www.cleverclick360.com\/wp-content\/uploads\/2023\/02\/blog-1-1.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11b745c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11b745c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40344a32\" data-id=\"40344a32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4f6582 elementor-widget elementor-widget-text-editor\" data-id=\"e4f6582\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em><strong>El Content Marketing (o marketing de contenidos) es una estrategia enfocada a ofrecer al usuario contenido de valor y llamar la atenci\u00f3n sobre tu marca. <a href=\"https:\/\/www.cleverclick360.com\/en\/\" target=\"_blank\" rel=\"noopener\">CleverClick 360<\/a> te cuenta todo lo que necesitas saber<\/strong><\/em><\/p><h2>\u00bfQu\u00e9 es el Content Marketing?<\/h2><p>A <b>marketing de contenidos<\/b> es una estrategia digital que tiene como objetivo generar atenci\u00f3n e inter\u00e9s en tu marca a trav\u00e9s de contenido relevante. No se trata de una estrategia inmediata, sino una forma de desarrollar una relaci\u00f3n a largo plazo con las personas.<\/p><p>El contenido simplemente se trata de informaci\u00f3n que aporta valor al usuario. Puede tener diferentes formatos, dependiendo de la plataforma donde lo compartas y de los intereses de tu audiencia.<\/p><p>El Content Marketing te puede ayudar a alcanzar objetivos como:<\/p><ul><li aria-level=\"1\"><b>Generar conversiones<\/b>. El contenido puede convertirse en el primer contacto de un futuro cliente con tu marca. Eso significa que no solo te descubre a ti, sino tus productos y lo que pueden hacer por ellos. As\u00ed que comparte valor con ellos y gu\u00edalos a lo largo del embudo de conversi\u00f3n.<\/li><li aria-level=\"1\"><b>Generar confianza<\/b>. Compartir informaci\u00f3n \u00fatil de forma gratuita establece su credibilidad. Adem\u00e1s, <a href=\"https:\/\/www.cleverclick360.com\/en\/las-tendencias-seo-que-definiran-2023\/\" target=\"_blank\" rel=\"noopener\"><strong>favorece a tu estrategia SEO<\/strong><\/a>, ya que los buscadores priorizan los sitios con contenido de valor.<\/li><li aria-level=\"1\"><b>Mejorar la experiencia del usuario<\/b>. Cuando el usuario apenas tiene idea de lo que ofreces, lo mejor es ofrecer informaci\u00f3n, educar y establecer una relaci\u00f3n de confianza.<\/li><\/ul><p><img decoding=\"async\" class=\"aligncenter wp-image-12531 size-large\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/02\/blog-1-857x1024.png\" alt=\"Content Marketing\" width=\"800\" height=\"956\" srcset=\"https:\/\/www.cleverclick360.com\/wp-content\/uploads\/2023\/02\/blog-1-857x1024.png 857w, https:\/\/www.cleverclick360.com\/wp-content\/uploads\/2023\/02\/blog-1-251x300.png 251w, https:\/\/www.cleverclick360.com\/wp-content\/uploads\/2023\/02\/blog-1-768x918.png 768w, https:\/\/www.cleverclick360.com\/wp-content\/uploads\/2023\/02\/blog-1-10x12.png 10w, https:\/\/www.cleverclick360.com\/wp-content\/uploads\/2023\/02\/blog-1.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><h2>3 ventajas del Content Marketing<\/h2><h3>Generaci\u00f3n de leads<\/h3><p>Est\u00e1 claro que el contenido te permite alcanzar mayor visibilidad. Pero, tambi\u00e9n, el marketing de contenidos tiene toda la capacidad de aumentar tus ventas. \u00bfC\u00f3mo?<\/p><p>Esta es la idea: m\u00e1s ojos en el contenido de valor de tu marca, con un llamado a la acci\u00f3n (CTA) efectivo, puede resultar en m\u00e1s dispuestas a comprar tus productos o disfrutar tus servicios.<\/p><h3>Mayor autoridad<\/h3><p>Cuando tu contenido se convierte en algo valioso para los usuarios tu marca adquiere autoridad y genera confianza. Y eso, es algo que los buscadores aprecian bastante.<\/p><p>Cuando se trata de redes sociales, la interacci\u00f3n con tu audiencia es fundamental. No se trata solo de postear porque s\u00ed. Lo ideal es conocer a tu audiencia, saber d\u00f3nde encontrarla y ofrecer el contenido que est\u00e1 buscando.<\/p><p>Intenta responder sus preguntas, ofrecer informaci\u00f3n nueva y participa en grupos de la comunidad.<\/p><h3>Aprovecha tus recursos<\/h3><p>Ya que se trata de una estrategia org\u00e1nica (no pagado),el contenido no requiere de una inversi\u00f3n tan grande como una campa\u00f1a pagada.<\/p><p>Por otro lado, buena parte de lo que convierte al contenido en algo valioso es la creatividad.<\/p><p>Cada plataforma tiene su propio formato y necesita su propio contenido. En ese sentido, un podcast tambi\u00e9n puede ser un blog, una infograf\u00eda o un video. Todo est\u00e1 en funci\u00f3n de conocer a tu audiencia, sus espacios preferidos y sus necesidades.<\/p><p>En este punto, la prueba y error hacen la diferencia.Intenta diversas maneras de presentar tu contenido, analiza tus m\u00e9tricas y crea una estrategia.<\/p><h3><span style=\"color: #ff6600;\"><strong>Quiz\u00e1 te interesa: <a href=\"https:\/\/blog.cleverclick360.com\/inbound-marketing\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/#suscribir\">Embudo de conversi\u00f3n: \u00bfqu\u00e9 es y c\u00f3mo funciona?<\/a><\/strong><\/span><\/h3><p><img decoding=\"async\" class=\"suscribirpop aligncenter wp-image-12395 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/01\/banner.jpg\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/www.cleverclick360.com\/wp-content\/uploads\/2023\/01\/banner.jpg 1200w, https:\/\/www.cleverclick360.com\/wp-content\/uploads\/2023\/01\/banner-300x50.jpg 300w, https:\/\/www.cleverclick360.com\/wp-content\/uploads\/2023\/01\/banner-1024x169.jpg 1024w, https:\/\/www.cleverclick360.com\/wp-content\/uploads\/2023\/01\/banner-768x127.jpg 768w, https:\/\/www.cleverclick360.com\/wp-content\/uploads\/2023\/01\/banner-18x3.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>El Content Marketing (o marketing de contenidos) es una estrategia enfocada a ofrecer al usuario contenido de valor y llamar la atenci\u00f3n sobre tu marca. CleverClick 360 te cuenta todo lo que necesitas saber \u00bfQu\u00e9 es el Content Marketing? El marketing de contenidos es una estrategia digital que tiene como objetivo generar atenci\u00f3n e inter\u00e9s [&hellip;]<\/p>","protected":false},"author":2,"featured_media":12530,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[116,32,34],"tags":[28,87,71,33,81],"class_list":["post-12514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creacion-de-contenido","category-marketing-digital","category-seo","tag-cleverclick360","tag-copywriting","tag-creacion-de-contenido","tag-marketing-digital","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el Content Marketing? 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